Curriculum Vitae — Digital Marketing
Performance Marketing Lead — Meta Ads · Google Ads · Microsoft Advertising
I run paid media on Meta, Google, and Microsoft Ads for eCommerce and lead-gen brands. Over the past few years that's added up to $36M+ in managed spend, a 6.8× average ROAS, and 26+ brands across nine different industries. Rather than tell you about it, I'd rather just show you the accounts.
Focus: Meta Ads, Google Ads, Microsoft Ads
Speciality: eCommerce & D2C performance, lead generation
Reporting: ROAS, CPL, revenue, cost per acquisition — never vanity metrics
I think of ad accounts as P&Ls, not dashboards. That mindset shapes pretty much everything I do — how I structure campaigns, how seriously I take tracking, and how fast I'm willing to kill something that isn't working. Every number on this page came out of accounts I managed myself: building full-funnel Meta campaigns, setting up CAPI and server-side tracking so I can actually trust the data, and keeping creative moving fast enough that ROAS compounds instead of quietly fading.
Across 9 industries and $36M+ in managed spend, I've landed on a 6.8× average ROAS, with some accounts peaking above 13×. I won't promise you a specific number — any marketer who does that is guessing, not planning — but I will promise a process you can see into and reporting you don't have to take on faith.
Beyond Meta, I also run Google Search, Performance Max, and Microsoft Advertising for brands looking to diversify past social. The approach doesn't really change from channel to channel: put budget behind what's provably working, cut what isn't, and judge everything by revenue, not reach.
A handful of accounts I've personally managed, April 2025 through March 2026. Screenshots straight from Ads Manager, not slides.
"Took our Meta Ads from a money pit to our highest-performing revenue channel. In 90 days, 2× to 8.4× ROAS."
— Sarah Mitchell, Client
If you're running Meta, Google, or Microsoft Ads and could use a second set of eyes on structure, tracking, or ROAS, send me a message. Happy to take a look.