Faisal RathorePerformance Marketing Lead · Available for projects

Scaling brands
profitably.

I scale eCommerce and lead-gen brands on Meta, Google, Microsoft and Amazon Ads — measured in revenue, not reach.

Book a strategy call → See results
$36M+ spend managed 26+ brands scaled 9 industries
Account overview · 12 mo▲ Scaling
Avg ROAS
6.8×
Peak ROAS
13.9×
Retention
96%
— Revenue- - Spend
13.92×Peak ROAS · Fitness
8×Lead-gen ROAS
Platforms I run
Meta Google Ads Microsoft Advertising Amazon Ads Shopify WooCommerce
$0
Ad spend managed
0
Average ROAS
0
Brands scaled
0
Client retention
Services

What I do. End to end.

Strategy, build, tracking and scale — one owner for the whole funnel.

Meta Ads

Full-funnel Facebook & Instagram built to scale profitably.

  • Advantage+ & CBO
  • Creative testing
  • Scaling frameworks

Google & Microsoft Ads

Capture high-intent demand across search and shopping.

  • Search & Shopping
  • Performance Max
  • YouTube & Bing

Lead Gen & CRM

Qualified leads your sales team actually wants to call.

  • OTP-verified forms
  • CRM integration
  • Lead quality scoring

Tracking & Analytics

Clean data first — so every decision is built on truth.

  • Pixel + Conversions API
  • GA4 & GTM
  • Weekly reporting

Amazon PPC

Sponsored ads managed to real margins — TACoS, not vanity ACoS.

  • Sponsored Products & Brands
  • Sponsored Display
  • Meta → Amazon traffic
Results

Real accounts. Real dashboards.

Straight from Ads Manager, Apr 2025 – Apr 2026. Click any account for the full breakdown.

Lead Generation Ads Manager
Featured case study
Lead Generation — Custom Products
A longer qualifying form with OTP phone verification and real-time CRM sync — built to filter out non-serious leads before they reach sales.
View full breakdown →
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Fitness & Gym Wear Ads Manager
Fitness & Gym Wear
UGC-led seasonal creative, scaled 40% at peak.
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Beauty & Skincare Ads Manager
Beauty & Skincare
Fast creative refresh cycles to beat ad fatigue.
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Jewellery Ads Manager
Jewellery & Accessories
Gifting angles launched ahead of key holidays.
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Health & Supplements Ads Manager
Health & Supplements
Broad targeting, UGC creative, one CBO structure.
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Sports & Outdoor Ads Manager
Sports & Outdoor
Dedicated cart-recovery campaign with urgency creative.
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Petcare Ads Manager
Petcare & Accessories
Lean three-campaign setup, efficient at scale.
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Prospecting Broad · Advantage+ · UGC Retargeting Viewers · Engagers · ATC Conversion Cart recovery · Search Tracking layer Pixel + CAPI · GA4 · GTM · CRM
Method

The system behind the numbers.

01

Fix the data

Pixel + CAPI, deduplicated. No optimisation on bad data.

02

Structure for the algorithm

Clean CBO architecture across the full funnel.

03

Test creative relentlessly

UGC vs studio, fresh angles before fatigue hits.

04

Scale with guardrails

≤20% budget lifts per week. Big bets tested first.

05

Report on revenue

ROAS, CPA, CPL — weekly, in plain language.

Faisal Rathore
About

Every dollar of ad spend should earn its place.

I lead performance marketing across Meta, Google, Microsoft and Amazon Ads, helping eCommerce and lead-gen brands grow revenue profitably.

My focus is simple: clean data, sharp creative and disciplined scaling. The results on this page come from accounts I've run hands-on.

Meta Advantage+Conversions APIPerformance MaxMicrosoft AdvertisingCreative StrategyCRM IntegrationAmazon PPC

"Took our Meta Ads from a money pit to our top revenue channel — 2× to 8.4× ROAS in 90 days."

Sarah Mitchell · Client
Let's talk

Ready to scale profitably?

A free 30-minute account review. Structure, tracking, ROAS — I'll tell you what I'd fix first.

Book a 30-min call → faisallrathore@gmail.com LinkedIn ↗